BBA IN Digital Marketing

Bachelor of Business Administration in Digital Marketing

BEST UNIVERSITY FOR BBA IN DIGITAL MARKETING IN ROORKEE, UTTARAKHAND

A Bachelor of Business Administration (BBA) in Digital Marketing equips students with the essential skills and knowledge to thrive in the dynamic world of online business and digital advertising. This program covers a broad range of topics, including digital marketing strategies, social media marketing, SEO, content marketing, email marketing, web analytics, and e-commerce. Students learn how to create and manage digital campaigns, drive online traffic, optimize websites for search engines, and leverage data to improve marketing performance. By combining business fundamentals with digital marketing expertise, a BBA in Digital Marketing prepares graduates for roles in marketing agencies, corporate marketing departments, and entrepreneurial ventures. This program is ideal for those looking to stay ahead in an ever-evolving digital landscape and build a successful career in online marketing.

  • Develop a solid understanding of digital marketing fundamentals.
  • Master key tools and platforms used in digital marketing (SEO, SEM, SMM, email marketing, etc.).
  • Understand how to create, implement, and evaluate digital marketing strategies.
  • Gain proficiency in analytics tools to track and measure digital marketing campaigns.
  • Learn how to engage audiences across various digital channels.
  • Explore e-commerce and online sales strategies.

  • Educational Qualification: Educational Qualification: Candidates must have completed their 10+2 or equivalent with 45% (40% for Reserve Category) from a recognized board.

  • Age Limit: Applicants are typically required to be above the age  of 17 at the time of admission.

Entrance Exams:

  • University requires students to clear entrance exams for BBA IN Digital Marketing programs. Popular exams such as:
    • CUET (Common University Entrance Test)
    • PUET (Phonics University Entrance Test)
  • Entrance exams typically test student’s general aptitude, reasoning ability, and knowledge related to business and digital marketing.

Click here for a detailed Fee Structure.

Admission Open

PLACEMENT

CAREER PROSPECTS

A BBA in Digital Marketing offers excellent career prospects in the rapidly expanding digital landscape. Graduates can pursue roles such as digital marketing managers, SEO specialists, social media managers, content strategists, email marketing coordinators, and online brand managers across industries like e-commerce, retail, media, advertising, and technology. As businesses increasingly focus on digital channels to reach customers, the demand for skilled digital marketers who can leverage tools like search engine optimization (SEO), social media, pay-per-click (PPC) advertising, and content marketing is growing. This program equips students with a deep understanding of digital marketing strategies, consumer behavior, and analytics, preparing them to create effective online campaigns and drive business growth. With the rise of online marketing and e-commerce, a BBA in Digital Marketing provides significant career growth, job stability, and opportunities to work in dynamic, high-demand sectors, making it a smart choice for those interested in the future of marketing.

FAQs

The BBA in Digital Marketing is an undergraduate program that focuses on providing students with knowledge and skills related to marketing strategies in the digital world. The course covers areas like social media marketing, search engine optimization (SEO), content marketing, digital advertising, and more.

  • Educational Qualification: Educational Qualification: Candidates must have completed their 10+2 or equivalent with 45% (40% for Reserve Category) from a recognized board.

  • Age Limit: Applicants are typically required to be above the age  of 17 at the time of admission.

The BBA in Digital Marketing program typically includes the following subjects:

  • Introduction to Digital Marketing
  • Web Analytics
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Pay-per-click (PPC) Advertising
  • Content Marketing
  • E-commerce Management
  • Mobile Marketing
  • Digital Branding
  • Digital Marketing Strategy
  • Data Analytics and Marketing Metrics

After completing this program, you can pursue various career options in the digital marketing domain, such as:

  • Digital Marketing Manager
  • SEO Specialist
  • Social Media Manager
  • Content Marketing Strategist
  • PPC Specialist
  • Email Marketing Specialist
  • Affiliate Marketing Manager
  • E-commerce Manager
  • Online Advertising Specialist
  • Brand Manager

You can work in industries such as retail, technology, media, advertising, and even start your own digital marketing agency.

Yes! After completing your BBA in Digital Marketing, you can pursue:

  • MBA in Digital Marketing or MBA in Marketing for advanced career opportunities.
  • Postgraduate diplomas in specific areas of digital marketing, such as SEO, social media, or content marketing.
  • Specialized certifications in areas like Google Analytics, Facebook Ads, or HubSpot Marketing.

You can apply for various positions such as:

  • SEO Executive/Manager
  • Social Media Executive/Manager
  • PPC Specialist
  • Content Strategist
  • E-commerce Manager
  • Branding Expert
  • Web Analyst
  • Affiliate Marketing Manager
  • Email Marketing Specialist

The salary varies depending on factors like experience, location, and job role. However, a typical salary range could be:

  • Freshers: ₹3-6 Lakhs per year
  • Experienced professionals: ₹6-12 Lakhs per year (or higher depending on the position)

* For further details, refer to T&C Click Here.

The University offers hostel facilities with designated residential blocks for both boys and girls, available on a first-come, first-served basis. Accommodation is provided on a Double/ triple sharing arrangement. Students who wish to avail themselves of on-campus hostel facilities are required to deposit the fee in advance.